i’m a creative and highly-strategic sports product professional with experience in merchandising, physical retail, digital, brand comms, and product creation. i currently work as a merchant on nike’s global men’s sport team

my goal is to deliver compelling brand stories to consumers through the lens of product. my speciality is making sure those stories are seen, heard and felt by the right consumer, at the right time, in the right place.

as a strategist, i’m highly-motivated by public emotion, the power of sport, history and current trend.

as a merchant, my work is steeped in data, is eye-grabbing and drives business growth.

as a person and professional, my priority is creating a team environment where lessons are learned and decisions are made through offering/honoring differing perspectives, establishing clear goals, and open communication.